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The Challenge of New Media Forum: Teaching and Learning in the New Media Ecology

The Watershed, Bristol
12 December 2008 09:30-16:45

challenge of new media image - large image
Photo: Deborah Weinreb

The changes in traditional patterns of media production and consumption brought about by digital technologies in their networked form pose significant challenges and opportunities to Media Studies. As the practices of mass media dissolve into the processes of the Web many of our assumptions are being questioned. As active audiences become interactive users, representation becomes simulation and authorship becomes ‘experience design’ many of our fundamental categories seem to be shifting.

This forum will provide an opportunity to explore the challenges facing teachers and educationalists in the Higher Education sector.  The emphasis will be upon the ‘new media’ ecology in which students now live, in which media educationalists work, and the teaching and learning strategies that have emerged as a response. It is not a forum about ‘educational technology’ (networked, interactive and virtual ‘teaching aids’) but about the new kinds of experience, knowledge, and competence which may now constitute media ‘studies’ and practice.

It will be of special interest to lecturers and curriculum developers in Media Studies and all forms of media practice, including Film, Television, and Journalism. The forum will provide an occasion for discussion of pedagogic strategies and methodologies designed to respond to the challenge of new media. 

The forum will seek to address:

  • the argument for a radical shift in what constitutes media studies: the case for a ‘Media Studies 2.0’
  • the experience and tacit knowledge of a current generation of ‘new media savvy’ students
  • the place of traditional values and curricula in the new media context

The day will open with provocations and refutations of the ‘Media Studies 2.0’ position followed by group sessions based upon case studies.  Invited presenters will explore the impact of digital and theoretical approaches, the teaching of practice and curriculum design. There will be a session dedicated to exploring the student perspective from the point of view of young people’s media consumption.

Confirmed speakers:

  • Professor Martin Lister (University of the West of England)
  • Professor Jonathan Dovey (University of the West of England)
  • Dr William Merrin (Swansea University)
  • Marcus Leaning (Trinity College, University of Wales)
  • Andrew Dewdney (London South Bank University)
  • Martin Hirst (AUT University Auckland, currently City University London)
  • Jon Wardle (CEMP CETL, Bournemouth University)
  • Caroline Dover (University of Westminster)
  • Rick Lander (Freelance Producer)
  • Max Schleser (University of Westminster)
  • Einar Thorsen (Bournemouth University)
  • Julian McDougall (Newman University College)
  • Sy Taffel (University of Bristol)
  • Stephen Mallinder (ADM-HEA)

The recently completed National Subject Profile for Media and Communications (ADM-HEA), which offers a long awaited view of who studies media, where and in what disciplinary context, will be presented at the forum.

Programme for the day and more information

Please note that registration is now closed

There are 58 places available for this event. The event is free of charge for staff working within HE in the UK and lunch is provided* . Registrations will be taken on a first-come, first served basis and will initially be limited to 3 places per institution to enable as many representatives from UK HEIs to attend as possible.

* A charge is applied for non-attendance if adequate notice is not given.

PLEASE NOTE: If you register your interest in this event your place is not confirmed until a registration form is completed and confirmation is sent to you.

Contact Name:
Debbie Flint
Contact Telephone:
01273 643119
Contact Email:

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