Skip to content.
HEA logo ADM logo

Enhancing Enterprise in Design Major Projects

Newton Rooms, Brunel University, Uxbridge
15 September 2010 10:00-16:00

A Designplus* symposium

Whilst the value and importance of the creative industries, design and design education are repeatedly highlighted by Government agencies, professional bodies and high profile exponents, there is perhaps a more pressing need than ever to more effectively connect the UK’s amazing young creative talent to the universal agenda of improving our economy and people’s lives through innovation, successful products, services and organisations.

Within Design Higher Education the solution isn’t simply bolting on Entrepreneurship classes.  Although this approach may be helpful in certain cases, there is a need for a more integrated approach which embraces the diverse, complex and creative cultures of Design in the UK.  But with over 55,000 undergraduate design students in the UK, small steps to enhance enterprise can build momentum.

David Worthington, whose roles include Chair of CCSkills, Chair of the Design Alliance and Chairman of the Lloyd Northover Group, will be speaking about how design and education can work together to enhance and expand the UK design industry.

Anne Boddington, Dean of the Faculty of Arts at the University of Brighton, and an elected member of the executive for the Council for Higher Education in Art & Design (CHEAD), will speak about the range of different definitions and concepts, issues and opportunities surrounding the need to enhance enterprise in Design Education.

Gus Desbarats of The Alloy will speak about the design industry perspective on enhancing entrepreneurship in the UK's emerging creative talent.

Then, in the interests of making a practical difference within the teaching and learning environment they will hold breakout workshop sessions to discuss and develop practical materials to be used in enhanced project delivery.

Young people are an integral part of the process, so they are including students and their case studies from Kingston and Brunel Universities as part of the discussion.

The event is part of a project supported by HEEG (Higher Education Entrepreneurship Group) and the outcomes from the day will be developed and described in a report to be published in January 2011.

Who should attend:

  • Design tutors and Heads of Design from Higher Education
  • Design bodies and policy makers
  • Design consultancy business with interests in shaping future graduates
  • Business with interests in design and collaboration with education

The event is free and includes refreshments and lunch.

Places are limited so please register now to book your place and to receive updates on the event's agenda and further confirmed speakers.


* Designplus is a design-based initiative within Westfocus, developing collaborative projects and partnerships with businesses. Westfocus is a network of seven West London universities, of which Brunel, Kingston and Westminster have significant design interests, covering everything from architecture to fashion, illustration to digital media.


< back